There’s no denying that it has been a whirlwind 18 months and, for business owners, the demands have been non-stop. From closures to staffing to supplies to mandates, just keeping the doors open is an 80-hour-a-week job. But no one can keep that up forever.
As business coaches, we see burnout all the time, but the crises surrounding COVID-19 have brought it to a fever pitch in a way we haven’t seen since 2008. It’s time to take a stand for your own mental health and the health of your business. Just like with your regular health, you can’t wait until you’re dying to ask for help. Don’t wait until it’s too late.
First of all, a public service announcement: if you are truly struggling in a way that’s impacting more than your business, please reach out to mental health professional. While we are passionate about business and the way your mindset impacts your company, we want you to get the right help. With that out in the open, here’s where we start with our clients and with our own businesses…
Step back. Before you can even assess your current situation, both mentally and with your business, you have to be able to see the forest. You have to get out of the trees. We know it’s hard – you’re short staffed, your supplies are running low, you’ve lost your best manager – but it’s critical that you find a way to step away from your business and take an objective look at your successes, your challenges, your goals and your shortcomings.
The next step comes down to mindset. Are you swimming in the challenges? Are you forgetting to celebrate your successes? It’s easy to pity yourself and use something like COVID as an excuse, but businesses have always had to focus on change, growth and challenges to be successful. It’s time to retool your mindset and, at Hilton Insight Solutions, we suggest creating 90-Day Goals. Don’t waste your time worrying about how close we are to the end of the year or what you’re going to do in 2022. Just think about the next three months.
Now that you’ve taken a step back, gotten your mindset in order and created goals, it’s time to trust your team and empower them to help you reach those goals. And, if you can’t trust them to run the company in a way that helps you meet those goals, it’s time to take a look at your staffing, your systems and your leadership.
And that brings us to balance. We know starting a business is crazy. We know the last year and a half has been unprecedented. We know you are killing yourself to keep this dream alive. But we have to ask you something… What’s your why? And what’s the point of all of this if you lose everything else in the process? We understand what it’s like to have a dream and to sometimes feel like it’s slipping through your fingers, but we’ve seen too many business owners find themselves burned out and miserable because they didn’t focus on creating balance.
If you’re having trouble with keeping your business healthy by focusing on your own mental health, we can help.